VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
1127 topics found for
“user guides”
Behaviorism
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Service Blueprint
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
First Touch
The initial interaction a customer has with a brand.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.