Benchmark Testing
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
The tendency to judge the strength of arguments based on the believability of their conclusions rather than the logical strength of the arguments.
The phenomenon where external incentives diminish intrinsic motivation, leading to reduced performance or engagement.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
The ability to recognize, understand, and manage one's own emotions and the emotions of others.
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.