Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
1127 topics found for
“user guides”
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Open Rate
The percentage of email recipients who open a given email.
Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
Peltzman Effect
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Social Learning Theory
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.