NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
1127 topics found for
“user guides”
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
5 Whys
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Behavioral Learning Theory
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
TTV
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.