Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
1127 topics found for
“user guides”
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
ZPD
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.