Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
The perceived affordance of an element to be clickable, indicating that it can be interacted with.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.