Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
The way information is presented to users, which can significantly influence their decisions and perceptions.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Designing products that leverage behavioral science to influence user behavior in positive ways.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
The value or satisfaction derived from a decision, influencing the choices people make.