Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
371 topics found for
“user insights”
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
User Feedback
Information provided by users about their experience with a product, used to inform improvements and adjustments.
User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.
User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.