F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page. Crucial for designing web content that aligns with natural reading patterns to improve engagement.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page. Crucial for designing web content that aligns with natural reading patterns to improve engagement.
A psychological principle where people are more likely to be influenced by those they like. Important for understanding social influences and improving user engagement and marketing strategies.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it. Important for understanding user behavior and designing systems that account for self-regulation.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point. Crucial for designing interfaces that direct attention toward visual elements that signal and enable forward progress.
An intermediary that gathers and provides information to users, typically in an online context. Important for helping users make informed decisions based on aggregated data.
The ability of an object to stand out and attract attention within its environment. Important for designing elements that need to be easily noticed by users.
A design approach that focuses on building a robust core experience first, then adding more advanced features and capabilities for users with more capable browsers or devices. Essential for ensuring a consistent and accessible user experience across different devices and browsers.
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth. Crucial for understanding and designing experiences that cater to individual user needs and potential.
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically. Important for improving the accessibility of live or frequently updated content.
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves. Important for designing personalized user experiences and enhancing memory retention.
The quality of being uniform and coherent across different elements and touchpoints in design. Crucial for creating predictable and reliable user experiences.
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions. Crucial for understanding how users perceive complex designs and patterns.
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar. Essential for creating visually cohesive and intuitive designs.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes. Important for designing systems that support gradual and sustainable behavior change.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve. Useful for designing experiences that recognize and reward user effort and persistence.
The process of combining different systems or components in a way that ensures they work together smoothly and efficiently without disruptions. Essential for providing a cohesive user experience and ensuring the reliability of complex systems.
A practice of performing testing activities in the production environment to monitor and validate the behavior and performance of software in real-world conditions. Crucial for ensuring the stability, reliability, and user satisfaction of digital products in a live environment.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior. Important for designing interventions and user experiences that effectively change behavior.
A Japanese term for "mistake-proofing," referring to any mechanism or process that helps prevent errors by design. Crucial for designing systems and processes that minimize the risk of human error.
A cognitive bias where decision-making is affected by the lack of information or uncertainty. Important for understanding and mitigating user decision-making biases due to uncertainty or lack of information.
Computer programs designed to simulate conversation with human users, especially over the internet. Crucial for automating customer service and enhancing user engagement.
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy. Crucial for understanding user decision-making and designing systems that account for overconfidence.
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame. Essential for agile development and making data-driven decisions efficiently.
Research conducted to assess the effectiveness, usability, and impact of a design or product. Essential for validating design decisions and improving user experiences.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday). Useful for designing interventions and features that leverage these moments to encourage positive behavior.
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic. Essential for ensuring visual consistency, reinforcing brand identity, and providing users with a unified and engaging experience.
A design principle that involves repeating elements to create consistency and unity, making the design more cohesive and understandable. Crucial for creating visually appealing and user-friendly designs that enhance readability and usability.
The Principle of Front Doors is an information architecture guideline that acknowledges multiple entry points into a website or system. Crucial for ensuring that all entry points provide a coherent and navigable experience.
A term used to describe an organization focused on continuously shipping new features, often at the expense of quality, user experience, or business value. Crucial for recognizing and addressing the pitfalls of prioritizing quantity over quality in feature development.
The study of structures of consciousness as experienced from the first-person point of view. Important for designing user experiences that are intuitive and empathetic.
A research method that involves observing subjects in their natural environment. Crucial for gathering authentic data and insights into real-world behaviors and interactions.
A design principle that states the design of a product or interface should primarily serve its intended purpose or functionality. Important for creating digital designs that are both practical and user-friendly.
A cognitive bias where people favor members of their own group over those in other groups. Important for designing inclusive and equitable experiences for users.
The process of anticipating, detecting, and resolving errors in software or systems to ensure smooth operation. Important for creating reliable and user-friendly software applications.
A cognitive bias that causes people to overestimate the likelihood of negative outcomes. Important for understanding user risk perception and designing systems that address irrational pessimism.
The degree to which the operations and decisions of an AI system are understandable and explainable to users. Crucial for building trust and ensuring ethical AI use.
Design patterns that adapt to different screen sizes and devices, ensuring a consistent user experience. Crucial for creating designs that work well across a variety of devices.
The change in opinions or behavior that occurs when individuals conform to the information provided by others. Important for understanding social dynamics and designing systems that leverage social proof and peer influence.
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones. Important for ensuring that marketing and product design set realistic user expectations to avoid disappointment and maintain brand integrity.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers. Crucial for designing interventions and experiences that effectively change user behavior.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment. Important for understanding decision-making and designing interfaces that provide balanced information.
The perceived and actual properties of an object that determine how it could be used. Essential for designers to create intuitive and usable interfaces.
A cross-functional team that is given the autonomy, resources, and authority to make decisions and take ownership of the product's success, focusing on solving user problems and achieving business outcomes. Important for fostering innovation, accountability, and agility, leading to more effective product development and higher user satisfaction.
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits. Important for understanding decision-making biases and designing systems that help users avoid irrational persistence.
The structural design of information environments, organizing and labeling content to support usability and findability. Essential for creating intuitive and navigable digital products.
The process of creating and developing new products, focusing on form, function, usability, and aesthetics to meet user needs. Crucial for developing products that are both functional and appealing to users.
A writing style where the most important information is presented at the beginning, followed by supporting details in order of decreasing importance. Crucial for creating clear and effective information hierarchies in content design.
A structured evaluation process where a product's design, functionality, and user experience are assessed, often by peers or experts. Essential for identifying areas for improvement and fostering a culture of continuous enhancement.
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines. Essential for creating designs that organize and define related elements through grouping.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation. Essential for creating coherent, user-centered designs that align with organizational goals and user needs.
Content designed to attract clicks by using sensational or misleading headlines. Important for recognizing and avoiding practices that can harm user trust and content quality.
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information. Crucial for designing interfaces and experiences that facilitate quick and effective decision-making.
The process of creating an interface that displays key performance indicators and metrics in a visually accessible way. Essential for monitoring performance and making data-driven decisions.
A cognitive bias that limits a person to using an object only in the way it is traditionally used. Important for designers to foster creative problem-solving and innovation.
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period. Essential for evaluating the success of a product launch and planning subsequent strategies.
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected. Important for designing safety features and understanding behavior changes in response to risk perception.
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall. Important for designing user experiences that leverage or mitigate the impact of recent information.
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information. Useful for creating clear and intuitive information structures in digital products.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available. Important for designing interfaces that streamline decision-making processes for users.
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability. Important for understanding user decision-making biases and designing systems that present information accurately.