Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
The evaluation of products based on their ability to influence and shape user behavior.
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
A usability testing method where participants verbalize their thoughts while interacting with a product.