Turing Test
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
17 topics found for
“user interaction assessment”
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Pessimism Bias
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
Heuristic Evaluation
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
PoC
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential.
Last Touch
The final interaction a customer has with a brand before making a purchase.
WCAG
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.