Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
User consent settings for allowing or denying the storage of cookies on their device.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
A blend of physical and digital experiences to create a cohesive user experience.