Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
422 topics found for
“user interactions”
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Illusion of Transparency
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.
Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
Multimodal Theory
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
Page Speed
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
Chatbots
Computer programs designed to simulate conversation with human users, especially over the internet.
Affordance
The perceived and actual properties of an object that determine how it could be used.