Difference Threshold
The minimum difference in stimulus intensity that a person can detect, also known as the just noticeable difference (JND).
422 topics found for
“user interactions”
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Intrinsic Motivation
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.