Object Constancy
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
The tendency to give more weight to negative experiences or information than positive ones.
The minimum difference in stimulus intensity that a person can detect, also known as the just noticeable difference (JND).
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
The tendency for individuals to recall information that is consistent with their current mood.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.