Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
The ease with which visual information can be processed and understood by the viewer.
The ease with which users can quickly find and understand information on a webpage or document, often enhanced by design elements like headings, bullet points, and short paragraphs.
A reading pattern where users quickly scan for specific markers or keywords within the content.
The practice of presenting information in a way that is clear, accessible, and useful to the user.
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
A design technique that involves showing only essential information initially, revealing additional details as needed to prevent information overload.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.