CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
422 topics found for
“user interactions”
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Cannon-Bard Theory
A theory of emotion suggesting that physical and emotional responses to stimuli occur simultaneously and independently.
Social Theory
The study of social relationships, structures, and processes.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Learning Theory
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.