Change Blindness
A phenomenon where users fail to notice significant changes in their visual field.
A phenomenon where users fail to notice significant changes in their visual field.
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
A team focused on designing and improving the user experience across products and services.
The design of environments in which people make decisions, influencing their choices and behaviors.