CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
422 topics found for
“user interactions”
Multiple Classification
A method of categorizing information in more than one way to enhance findability and user experience.
Tree Testing
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
ARIA Live Regions
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically.
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
Motivation Wave
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
Internal Consistency
The degree to which a product's elements are consistent with each other.