Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
The design of environments in which people make decisions, influencing their choices and behaviors.
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.