Hofstadter’s Law
A principle that states tasks always take longer than expected, even when considering Hofstadter's Law itself.
A principle that states tasks always take longer than expected, even when considering Hofstadter's Law itself.
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
A creative thinking technique where the typical process is reversed to generate new ideas by considering the opposite of conventional assumptions.
The systematic approach to dealing with the transition or transformation of an organization's goals, processes, or technologies.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
The orchestration and optimization of design operations to improve efficiency, quality, and impact of the design function within an organization.
A project or venture that starts from scratch, with no constraints imposed by prior work, enabling innovation and flexibility in development.
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other.