Reverse Ideation
A creative thinking technique where the typical process is reversed to generate new ideas by considering the opposite of conventional assumptions.
1226 topics found for
“user involvement”
Innovation Theory
The study of how new ideas, products, and processes are developed and brought to market.
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Adhocracy
An organizational structure that emphasizes flexibility, employee initiative, and decentralized decision-making.
Color Theory
The body of practical guidance to color mixing and the visual effects of specific color combinations.
Innovation Culture
An organizational environment that encourages and supports creative thinking, risk-taking, and the pursuit of new ideas.