Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
1226 topics found for
“user involvement”
Muda
A Japanese word meaning any activity in a process that consumes resources without adding value.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.