Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.