Mindshare
The level of awareness or popularity a product or brand has among consumers.
332 topics found for
“user involvement”
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Benchmark Testing
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
Behavioral Learning Theory
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
Deep Processing
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
5 Whys
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.