Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
A research method that involves forming a theory based on data systematically gathered and analyzed.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
A dark pattern where additional costs are only revealed at the last step of the checkout process.
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection.