Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
A psychological principle where people are more likely to be influenced by those they like.
A framework that incorporates privacy considerations into the design and development of products and services from the outset.
The structural design of information environments, organizing and labeling content to support usability and findability.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.