Impact Mapping
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
A cognitive bias where people remember scenes as being more expansive than they actually were.
A Gestalt principle where elements that are located within the same closed region are perceived as being grouped together.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
The percentage of visitors to a website who navigate away from the site after viewing only one page.
A memory aid that helps individuals recall information through associations, patterns, or acronyms.
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
The setting where software and systems are actually put into operation for their intended use.
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.