Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
The level of awareness or popularity a product or brand has among consumers.
A tree-like model of decisions and their possible consequences, used in data mining and machine learning for both classification and regression tasks.
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
A time-constrained, intensive process that helps teams quickly design, prototype, and test ideas.
A type of testing conducted to determine if the requirements of a specification are met, often the final step before delivery to the customer.
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).