Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
The tendency to believe that large or significant events must have large or significant causes.
A visual representation of information or data designed to make complex information easily understandable at a glance.
Obstacles to effective communication that arise from differences in understanding the meanings of words and symbols used by the communicators.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.