ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
1226 topics found for
“user involvement”
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Deindividuation
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
Commitment Device
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
Deep Processing
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.