Democratization
The process of making tools, methods, and knowledge accessible to a broader range of people within an organization or community, allowing non-specialists to participate and contribute meaningfully.
1226 topics found for
“user involvement”
Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Emotional Intelligence
The ability to recognize, understand, and manage one's own emotions and the emotions of others.