Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.
1226 topics found for
“user involvement”
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
TTV
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
Change Enablement
The process of preparing, equipping, and supporting individuals to successfully adopt change to drive organizational success and outcomes.