NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
1226 topics found for
“user involvement”
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
Design Literacy
The understanding and proficiency in the principles, practices, and processes of design.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
Open Rate
The percentage of email recipients who open a given email.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.