Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
The Principle of Exemplars is an information architecture guideline that uses representative examples to illustrate content categories.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
Readability is a design principle that emphasizes making text easy to read and understand.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.