Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The consistent spacing of text and elements in a design to create a harmonious and readable layout.
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
A cross-functional team focused on solving customer problems and achieving business outcomes, with a strong emphasis on discovery, experimentation, and continuous improvement.
A learning phenomenon where information is better retained when study sessions are spaced out over time rather than crammed in a short period.
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
An environment closer to production where final testing and validation occur.