Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
56 topics found for
“user journey”
Seven Stages of Action
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.