Interaction Modeling
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
20 topics found for
“user journey mapping”
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Mapping
The process of creating visual representations of data or information to enhance understanding and decision-making.
Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Service Blueprint
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.