Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
The parts of a service or product that are visible to and interact with the user, as opposed to the backstage operations.
A design principle that suggests interfaces should minimize the need for users to recall information from memory, instead providing cues to aid recognition.
Modifications or additions to a system that encourage specific user behaviors.
The ease with which users can find new features or content within a product.
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.
A recommendation system technique that makes predictions about user interests based on preferences from many users.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.