Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
61 topics found for
“user motivation”
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Commitment Device
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.