User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.