Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
272 topics found for
“user needs focus”
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Keyboard Navigation
The ability to navigate through a web page or application using keyboard keys instead of a mouse.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
Scannability
The ease with which users can quickly find and understand information on a webpage or document, often enhanced by design elements like headings, bullet points, and short paragraphs.
Principle of Choices
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
Human Factors
The study of how humans interact with systems and products, focusing on improving usability and performance.