Decision Staging
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
A psychological principle where people are more likely to be influenced by those they like.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.