Worse-Than-Average Effect
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
118 topics found for
“user perception”
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
Color Accessibility
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.
Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.