Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A cognitive bias where users believe they have explored all available content, even when more is present.
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
The tendency to give more weight to negative experiences or information than positive ones.
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
A cognitive bias where people remember scenes as being more expansive than they actually were.
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.