Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
118 topics found for
“user perception”
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Continuity
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Prägnanz
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
Visual Cueing
The use of visual elements to draw attention to important information or guide user actions.