Microcopy
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions.
255 topics found for
“user personalization”
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Content-Based Filtering
A recommendation system technique that suggests items similar to those a user has shown interest in, based on item features.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.