255 topics found for

Demographic

Statistical data relating to a particular population and groups within it.

Deliver Influence Marketing Research Analytical Foundational

LTV

Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.

Deliver Transform Business Marketing Analytical Intermediate

Lead Conversion

The process of turning a lead into a customer.

Deliver Influence Marketing Tactical Foundational

Lag Effect

A phenomenon where learning is improved when study sessions are spaced out over time rather than crammed together.

Deliver Enable Psychology Theoretical Intermediate

Principles Over Processes

A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.

Enable Transform Design Engineering Tactical Intermediate

Lovemark

A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.

Attract Influence Marketing Theoretical Intermediate

RTB

Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.

Attract Influence Business Marketing Strategic Intermediate

OKR

Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.

Deliver Enable Transform Business Strategic Intermediate

NPD

New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.

Deliver Enable Transform Business Design Strategic Foundational