Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
The process of tailoring a product or experience to meet the individual needs and preferences of users.
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.