Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
A recommendation system technique that makes predictions about user interests based on preferences from many users.
The value or satisfaction derived from a decision, influencing the choices people make.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
The tendency for people to prefer things that are easy to think about and understand.
A recommendation system technique that suggests items similar to those a user has shown interest in, based on item features.