Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.